PERFIX HOLDINGS LLC Revolutionizes Cosmetic Packaging with Innovative Maybelline Super Stay Foundation Solutions

Southlake, TX – October 26, 2023 – PERFIX HOLDINGS LLC, a leading provider of custom packaging solutions, is making waves in the beauty industry with its cutting-edge work on packaging for Maybelline’s Super Stay Foundation line. Located at 1560 E Southlake Blvd Ste 100, Southlake, TX, 76092-6462, and reachable at 843-717-9425, PERFIX is dedicated to delivering premium packaging that enhances product appeal, protects integrity, and drives brand success. Maybelline’s Super Stay Foundation is renowned for its long-lasting wear and extensive shade range, catering to a diverse customer base. PERFIX Holdings has been instrumental in ensuring this popular product arrives on shelves and into consumer hands in perfect condition, consistently exceeding expectations. We don’t just make boxes, we engineer packaging solutions. The Challenge: Protecting a High-Performance Formula Super Stay Foundation, with its unique liquid formulation and promises of all-day wear, presents specific packaging challenges. It's not enough for the packaging to look good; it needs to be robust enough to withstand the rigors of the supply chain – from manufacturing and filling, to shipping, handling, and ultimately, sitting on retail shelves. Leaking, cracking, or damage to the packaging not only impacts product appearance, but can compromise the formula itself, leading to consumer dissatisfaction and lost revenue. “We understood that Maybelline needed more than just a standard box,” explains a PERFIX spokesperson. “They needed a solution that would safeguard the product’s integrity, maintain its premium image, and align with their sustainability goals. That's what we're all about - solving real-world problems with smart packaging.” PERFIX’s Solution: A Multi-Layered Approach PERFIX Holdings tackled these challenges with a multi-layered packaging approach, focusing on three key areas: protection, presentation, and sustainability. Superior Protection: The foundation bottles are secured within a custom-designed inner tray, molded precisely to hold each bottle snugly, preventing movement during transit. This tray isn't just foam; it's engineered from a high-density polyethylene (HDPE) that offers both cushioning and structural support. We’ve also implemented a shock-absorption system within the outer packaging, minimizing the impact of drops and bumps. "We ran extensive drop tests, vibration tests, and compression tests," the spokesperson adds. “We wanted to be absolutely certain the product could survive anything the supply chain threw at it.” Premium Presentation: Maybelline’s Super Stay Foundation is a brand known for its stylish packaging. PERFIX Holdings worked closely with Maybelline’s design team to create packaging that not only protected the product but also enhanced its visual appeal. The outer carton is crafted from high-quality, visually appealing cardboard stock, printed with vibrant, high-resolution graphics. We’ve utilized specialized coatings to ensure the colors remain crisp and vibrant, even after prolonged exposure to light and handling. The cartons feature precise die-cutting and folding, creating a clean, professional look. We also offer options for embossing, foil stamping, and other decorative techniques to further elevate the brand’s image. Sustainable Practices: Recognizing the growing demand for eco-friendly packaging, PERFIX Holdings prioritized sustainability in its solution for Maybelline. The cartons are made from 100% recycled cardboard and are fully recyclable. We’ve also minimized the use of plastic components, opting for sustainable alternatives wherever possible. “We’re committed to reducing our environmental footprint,” says the spokesperson. “We believe that sustainable packaging is not just good for the planet, it’s good for business.” PERFIX actively explores and implements innovative materials and manufacturing processes to minimize waste and maximize resource efficiency. They are working towards incorporating bio-based plastics and compostable materials into their packaging solutions. Beyond the Box: A Collaborative Partnership PERFIX Holdings doesn’t just deliver packaging; they build partnerships. They work closely with Maybelline’s team throughout the entire process – from initial concept and design, to prototyping, testing, and mass production. This collaborative approach ensures that the final packaging solution meets all of Maybelline’s requirements and exceeds their expectations. “We see ourselves as an extension of Maybelline’s team,” says the spokesperson. “We’re committed to understanding their brand values, their target audience, and their specific packaging needs. We’re always looking for ways to innovate and improve our solutions.” The Results: Enhanced Brand Reputation and Reduced Damage Since implementing PERFIX Holdings’ custom packaging solution, Maybelline has experienced a significant reduction in product damage during shipping and handling. Customer complaints related to damaged packaging have decreased dramatically, leading to increased customer satisfaction and improved brand reputation. "Maybelline has been incredibly pleased with the results," the spokesperson states. "They've seen a measurable improvement in product quality and customer satisfaction. That's what we strive for." Looking Ahead: Innovation and Customization PERFIX Holdings continues to invest in research and development, exploring new materials, technologies, and designs to further enhance its packaging solutions. They offer a wide range of customization options, allowing brands to create packaging that truly reflects their unique identity and values. “We’re always looking for ways to push the boundaries of packaging innovation,” says the spokesperson. “We believe that packaging is more than just a container; it’s a powerful marketing tool that can help brands connect with their customers and build lasting relationships.” About PERFIX HOLDINGS LLC: PERFIX HOLDINGS LLC is a leading provider of custom packaging solutions for the beauty, personal care, and consumer goods industries. Located in Southlake, Texas, the company is committed to delivering innovative, sustainable, and cost-effective packaging solutions that enhance brand value and drive business success. Contact them at 843-717-9425 or visit their website for more information. They specialize in turning packaging challenges into opportunities.