Pirelli Unveils "Hidden Languages" Tire Technology – A Smarter, Safer Ride

Rome, GA – October 26, 2023 – Pirelli Tire LLC, a global leader in tire technology and innovation, today announced a breakthrough in tire design with its new “Hidden Languages” technology. This isn’t just about rubber meeting the road anymore; it’s about your tires talking to your car, and ultimately, to you. For over 150 years, Pirelli (based right here at 100 Pirelli Dr SE, Rome, GA) has been pushing the boundaries of what’s possible with tires. We’ve equipped Formula 1 racing teams, high-performance sports cars, and everyday drivers with tires designed for maximum grip, durability, and safety. But "Hidden Languages" represents a totally new level of integration, a step beyond even our P Zero line renowned for its performance. You can reach us at 918-247-9250 if you have questions. So, what are Hidden Languages? It’s a suite of embedded sensors and a sophisticated data analysis system built right into the tire itself. Think of it as giving your tires a voice, and letting them tell your car – and you – what’s going on. It's not some add-on gadget; it’s core to the tire's structure, developed by our engineers right here in Rome, GA. How does it work? These tiny, robust sensors constantly monitor key performance indicators like: Tire Pressure: Obvious, right? But "Hidden Languages" goes beyond just alerting you to low pressure. It provides real-time pressure data for each tire, allowing for more precise adjustments and improved handling. No more guessing if that slight pull to the left is just the road or a tire issue. Tire Temperature: Temperature plays a huge role in grip and wear. "Hidden Languages" tracks temperature across the tire tread, identifying uneven wear or potential overheating before it becomes a problem. This is especially crucial for performance driving, but equally valuable for everyday commuting. Road Surface Conditions: This is where it gets really clever. The sensors detect changes in road grip – whether it’s wet pavement, ice, snow, or even loose gravel. This information is instantly relayed to your car’s stability control system, allowing it to proactively adjust to maintain optimal traction. Imagine your car knowing a patch of black ice is coming up – that’s the power of “Hidden Languages”. Tire Wear & Tear: “Hidden Languages” isn’t just about immediate safety; it’s about long-term maintenance. The system monitors tread depth and detects irregular wear patterns. It can even predict when a tire will need to be replaced, saving you money and preventing unexpected breakdowns. Impact Detection: Hit a pothole? The sensors register the impact. The system assesses if any internal damage occurred and alerts you, potentially preventing a blowout. What does this mean for drivers? Simply put, it means a safer, smarter, and more enjoyable driving experience. Here's a breakdown: Enhanced Safety: Proactive alerts about potential problems – low pressure, overheating, uneven wear, road hazards – give you time to react and avoid accidents. Improved Handling & Performance: Real-time data allows your car’s systems to optimize handling and traction, giving you more control and confidence on the road. Reduced Maintenance Costs: Early detection of wear and tear allows you to address problems before they escalate, saving you money on repairs and replacements. Extended Tire Life: By optimizing tire pressure and driving habits, you can maximize tread life and get more miles out of your tires. Peace of Mind: Knowing your tires are constantly monitoring their condition and alerting you to potential problems gives you peace of mind on every journey. Beyond the Car: The "PIRELLI Connect" App The data collected by the “Hidden Languages” system isn't just for your car. It's also accessible through the “PIRELLI Connect” app, available for iOS and Android. Through the app, you can: View real-time tire data. Receive alerts and notifications. Track tire wear and tear. Receive personalized driving recommendations. Locate nearby Pirelli dealers. Available Models and Future Plans "Hidden Languages" technology is initially being rolled out on select models of our P Zero All Season Plus tire, targeting drivers who prioritize safety and performance. We’re also working to integrate the technology into our Scorpion All-Terrain and Winter tires, as well as our high-performance motorcycle tires. "We see 'Hidden Languages' as a fundamental shift in how tires interact with vehicles and drivers," says Marco Tronchetti Provera, CEO of Pirelli. "This isn’t just about making better tires; it’s about creating a connected driving ecosystem that enhances safety, performance, and convenience.” Pirelli is committed to continuous innovation, and we’re already exploring new applications for “Hidden Languages” technology, including integration with autonomous driving systems and predictive maintenance platforms. We believe this technology will play a key role in shaping the future of mobility. Contact: PIRELLI TIRE LLC 100 PIRELLI DR SE STE 470 ROME, GA, 30161-3538, UNITED STATES 918-247-9250 [www.pirelli.com](http://www.pirelli.com) (website under development for Hidden Languages details)